guide for Facebook ads

Complete Guide for Facebook Ads- How to create and optimize Effective Facebook Ads?

Nowadays Facebook has become one of the most used social media throughout the world. It can help a person to spread news or anything else in a second but you need to increase the reach and engagement to your post. That you can see on your Facebook account by scrolling, you may see a kind of Facebook Ads by which you can come to know about many products as well as brands. Here we are going to share the complete guide for Facebook Ads, which can help to learn the tips to boost your sponsored ads.

One can see advertisements in the right column of Facebook on their phone or desktop or a sponsored post as well. Facebook advertisements can help a person to advertise social activities or news that your friends like and your friends also can see your likes.

If you are a business owner, then through the Facebook Ads option you can easily grow your business awareness as and it can increase the reach and engagement in terms of comments on billions of people all over the world. For promoting your product and services to reaching your goal you can optimize your advertisement campaign.

You can also advertise through the Facebook clone apps. So you can check this link right here now for Facebook clones. It is very effective and can help you to fulfill your goal.

Kinds of Facebook advertisement:

Before knowing how to create at first you have to know what to create then your goal becomes more specific. There are many kinds of Facebook advertisements. Such as:

  • Image ads
  • Video ads
  • Poll ads
  • Carousel ads
  • Slideshow ads
  • Collection ads
  • Instant Experience ads
  • Lead ads
  • Dynamic ads
  • Messenger ads
  • Stories ads
  • Augmented reality ads

Guide for Facebook Ads with detailing steps:

So creating effective ads is not easy. You have to follow many tips while organizing these types of campaigns. So here we are discussing the tips on how you can make an effective advertisement.

1. Set some goals for your Facebook Ads:

Setting up a target for your campaign is a bit crucial. Because without a goal you are not able to know what actually you want to target to achieve and what kind of advertisement is suitable for you. Once you will set your goal then you can go live with ads, as well as you also get something that helps you to measure your success against.

Suppose, if you want to increase your mobile apps’ downloads or you want to sell your products on an e-commerce website through Facebook Ads. But here we are setting up for mobile app downloads to understand the concept of optimizing Facebook Ads. You can set a goal of 100 downloads in the first month and analyze the result. It is worth choosing the correct objective for your Facebook Ads campaign. You can also set goals like:

  • Increase your website’s traffic from Facebook.
  • Grow attendance at your event.
  • Generating new leads.
  • Increase the engagement on your content on Facebook.
  • Boost the engagement for your Facebook Page.

2. Head over to Facebook Ads Manager:

The Facebook Ads Manager tool runs all of Facebook’s ad campaigns and you can see the analytics of your running ads. You can access it via a direct link at, as well as by clicking “Manage Ads” in the drop-down menu on your Facebook account they can also use it by clicking any of the CTAs on your Facebook Page. You can easily navigate with the menu on the left-hand side of the page when you come into the Ads manager. You will see a button in the top-right corner of the page you can click it when you want to start your 1st ad.

Also Read – Advantages of Embedding Facebook Reviews on Website

3. Choose your objective:

While creating an advertisement you will have to set and target objectives, like the set of audience, location, etc. for your ad. You will get 15 options to set for what you will need to set to optimize your Facebook Ads. This will help you in three different ways and benefits you:


  • Increase your posts reaches
  • Promote your page
  • Build Brand Awareness
  • Reach people near your business
  • Boost up the engagement


  • Send people to landing page/app link on or off Facebook
  • Increase downloads of your app
  • The longer will be the downloads, longer will be the users
  • Increase pro users also, which will increase revenue
  • Help you for getting more reviews


  • Boost up conversions rate of your website
  • Increase your app’s engagement
  • Insist Audience claim your offer
  • Promote your new updates and features
  • Convince people to download your app

4. Targeting audience:

Targeting your audience is the most important step. You have to do it carefully; as you have to optimize the right targeting audience which can be more beneficial. Once you know the criteria for your mobile application then firstly set the place, gender, age, and language.

By which you can get an audience according to your requirements. You can also include or exclude cities to set the location to reach. Afterward, you will see the measure at audience size indicator as per your budget scale. You can gain an idea of potential advertisement reach. Once you are all set with targeting audience and location, then move forward to the next step.

5. Set your budget:

For advertising, you have to set your budget on daily basis, where you can select the ad’s start and end date as well. With this process of setting up the Facebook budget, you will get an estimation of the potential output you will get with this campaign. For paid campaigns, you can choose a lifetime budget or a daily budget as per your requirements.

6. Choose your Facebook ad placements:

When you set all these things then you have to decide where your ads we get appear like Facebook, Instagram, and Messenger. You can choose the automatic placements too if you are a newcomer but it is recommended to set the placement of your ad.

You can tick where you want to place your ads like Facebook, Instagram, and Messenger. As well as in the Audience Network when they are likely to get the better results. Once you will be expertise in optimizing your Facebook Campaigns then you can easily understand the benefits of placing them on specific locations or all. You can choose the below options:

  • Device type: Mobile or desktop, or both.
  • Platform: Facebook, Instagram, messenger as well as Audience Network.
  • Placements: Feeds, Stories, videos in-stream search, messages, in-article, and apps and sites.
  • Specific mobile devices: Android, iOS, feature phones, or all devices.

7. Create Add and place the order:

Finally, you have to format your ad, where you can enter the catchy but detailed short Title and description according to character specified limits. And add the download button to reach on play store.

Once you are done with that sound you are all set to run your Facebook campaign. This is will go for review by Facebook to check whether it should get approval or not. Once it is approved then you can analyze your campaign.


Hope this complete guide for Facebook ads will help to boost your Facebook campaigns and reaches to desired goals. But always keep these tips in mind. Follow the steps then you can easily create it. You can also advertise through the Facebook clone apps.

Also Read – How to Set Up Bing Ads Campaign?

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