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How to Analyze your Competitors’ Backlinks

How to analyze your competitors’ backlinks

How frustrating it is to see your competitors ranking on first page of Google for your target keywords. What’s so special that they are doing which you don’t? The number one thing that can generate leads to your site is the proper keyword research. If you have successfully done that, your next goal should be to create a solid backlink profile.

If you have no linking base, you would face difficulties in ranking! And this is what’s happening with millions of blogs who are thrown in the “never-seen” scenario. The formula here is just simple. You need to have great content that will entice your audience and the top quality links pointing to your site. If your competitor is having quality links, he deserves to rule on the top page of Google. See your website in Google’s eyes. Their algorithm lies in the visitors responding to your site. If a number of people are pointing back to your site, it shows that your visitors are happy with your content.

But the real question here is, how can you get people to link back to your site. This is the real task in SEO that has shredded a lot of sweat. In this post, you will learn about how you can imitate but not implement the linking strategies of your competitors and how you can grow the amount of traffic to your site. For link building, you can also take help from companies like DubSEO who can generate organic links from high quality sites.

Before starting the list of competitor’s linking strategies, you must begin to ransack who your competitors are. Do you know how to do that?

Identifying your competitors

 Before knowing the tactics your competitors are applying, you must study about who are your competitors. A lot of sites have 2 types of competitors. There’s a way you can steal links from both types but you need to have a different approach.

Before proceeding with further study, make sure you have your Google sheet ready in front of you. As you will be studying about your competitors, you need to note them down on a sheet so that you can have a fair bit of an idea and organised calculation.

Now is the time to segregate the list of “types” of competitors.

  • Domain level competitors

 Here you will fill the list of all those sites that will compete with you in the SERPs as a whole. So these competitors aren’t competing with you by one or two keywords, rather they are competing with multiple keywords across many pages. There are many tools through which you can find out your relevant competitors. You can also take help from Google itself. Just type in the basic keywords for your niche and Google will show you the bunch of list that’s under your niche.

For example, if you run a food blog, type in “food blogs”, or “top food blogs”. The list that you get will be either some articles that are dedicated to give you a list or you may find the domain straight from the first page of Google. Your next step would be to enter their domain name in your sheet. These tasks are pretty easy but some people like to take advantage of London SEO Agency to minimise their hardship of gathering information.

The same task would be done by using some tools like Ahrefs, Moz, Ubersuggest, Semrush, etc. you can also find some tools by typing on Google “competitor analysis tools”. If you want something for free, you can get it from here.

While you search for which keywords your competitors are scoring for, you may find that some of the results are not relevant and thus needs to be segregated. These are known as indirect competitors and they have very little impact with your niche.

When you find your competitor ranking for a targeted keyword, this means they probably have many backlinks too. Your competitors aren’t your actual competitor. By this we mean that they are just your competitor based on a specific term. Now is the time to find out if the site is competing with you in business sense which means that this time the domain is competing with you as a whole and not for some specific keywords.

  • Page-level competitors

 These are the sites that are not your competitors as a whole (as discussed above). They are the sites that compete with you for a specific term/keywords. The best way to find out is to take a post of your from your website and paste it into keywords explorer. Your search should be based on a specific term that you want to rank for. There you go! You have a list of all those sites who are competing against your specific keyword.

Researching competitor’s backlinks

 Now that you have a list of all your competitor’s based on 2 types, you can now go on for the potential links. The first thing you should be doing is to find out the anchor texts of your competitor. To do this, again you have tools (some are free and some are paid). Search for their brand name. Brand names are usually listed from the homepage. The reason being when someone wants to mention the site, they take the url and refer to them.

Hence, you need to find out what types of links are coming from their homepage. While you keep researching on the links, you will find out the places where these brand names have been mentioned. Once you have an idea and a proper list to them, now you can work on to fix the issue which is dragging maximum traffic to their website and not yours.

Such study will give you a complete list of what’s lagging in your website and what’s exciting a vast visitors to your competitor’s website. If you think that you have very little time to do all these work, you may get in touch with an SEO Agency who would happily do all your work without any hassle.

Once you get an idea of the linking juice of your competitors’, you can then start your first attempt in pitching the web owners or the individual who has mentioned your competitor’s domain or a specific page in their blog post. Guest posting is the best way to pitch the web owners and offer them something that might help them for their site. Another way to hit the maximum impression is to start building up a great relationship with the web owners (from where your competitors have begun).

All these methods will surely help you in gaining the maximum of links from the site that your competitors have been building up on.