It is well known that information is better perceived by the general public when it is presented in a pleasant and dynamic way. For this reason, animated presentations have been gaining popularity, as they provide professionalism and allow you to communicate a message more efficiently.
In this article, we show you tips for creating animated presentations that capture the attention of your audience. If you need to create animated videos, check out our complete guide to producing animated videos.
Create animated presentations
Currently there are various tools (both online and software) that allow you to create animated presentations easily and quickly. These presentations are characterized by their dynamism and ability to capture the attention of users.
Why create animated presentations?
If as a company or as an individual you are looking to differentiate yourself and stand out, then animated presentations are what you need. Whether it’s giving a class, presenting some information or sharing a project, these types of presentations are very attractive and will help you look like a professional. In addition, creating animated presentations is fashionable.
Although there are also other dynamic and modern ways to communicate information (such as using video motion graphics), the reality is that presentations will never go out of style. This is because creating animated presentations will not only allow you to communicate a message, it will also help you grow in popularity.
How to create animated presentations?
Although the steps to follow to create animated presentations may vary depending on the tool you use, there are some general considerations to keep in mind. These are:
1. Think about the audience you are addressing
The difference between giving a presentation and presenting is in how well you know your audience. Based on the type of audience you will be presenting to, you can define the depth of the content you will share, the vocabulary you will use and you can even get an idea about what type of questions they can ask you.
Taking these factors into account, you can create a highly effective and organized dynamic presentation.
2. Customize the design of your presentation
Design is everything, and it will determine if the presenter will be remembered and recognized (whether it is a company or a legal entity). That is
Why, when creating animated presentations, you should take into account the design of each slide.
Make sure the presentation has colors that identify with the company or its objectives. Also, keep in mind that the design should be simple and easy to understand. These aspects are of vital importance for your presentation to be pleasant.
At this point, the use of an appropriate typography is also included, as well as the use of keywords. Avoid overloading your slides with text or
Animations, as this will have a negative impact on the audience and cause users to lose interest in your presentation.
3. Harness the power of storytelling
Due to its positive impact on users, storytelling is one of the most used resources by advertisers and by people who want to publicize some specific information.
In this sense, take advantage of your presentation to incorporate a story naturally, in such a way that the audience feels identified and is interested in the subject matter.
At this point you can also use animated videos. There are many ways to tell stories with animated videos, which are sure to enrich your presentation.
4. Be enthusiastic and promote feedback
The important thing about an animated presentation is that the audience can understand the relevance of your work, in such a way that they identify and take an interest in it. In this sense, knowing how to convey this information in an enthusiastic way can be the key to the success of your presentation.
You must make the public feel empathy for your work. For this, it is also important that you invite feedback, motivating people to ask questions or say a comment. Taking all these factors into account and having chosen the right tool to create animated presentations, you will surely be able to stand out and meet your goals.
How much does it cost to create animated presentations?
The price of an animated presentation is going to depend a lot on the company you partner with. Also, this will also depend on the type of Whiteboard animation you include in your presentation. At Animation Sharks we produce animated presentations with style. Take a look at our portfolio.
Of course, you can also choose to do the presentation yourself with tools like Powtoon. Here are some tools to create free animated videos. Although you should bear in mind that you will need to invest time and be creative to get a presentation that stands out for its professionalism.
Where Can We Put Our Animated Videos?
There are two main options for placing our videos. The first is to upload it to our own website. The place will depend on the objectives we have in mind. Once decided, we can place a welcome video at the beginning, an explanatory one in the online store, and so on.
Another option to place our animated company videos is on social networks. YouTube, for example, is the ideal platform for this task. We can also use videos as part of the content strategy on social networks. Facebook and Instagram are other perfect platforms for this task.
Is It Expensive To Have An Animated Business Video?
Contradictorily to what it may seem, having an animated video in your business today is accessible. In fact, one of the reasons we decided to create Animation Video (more about Us here ) was to make animated video accessible to the self-employed and SMEs.
Our audiovisual production is of high quality and affordable price. You no longer need to spend a lot of money on an animation studio. Currently there are tools and programs available to everyone to create animated video motion graphics even without experience.
Also, if you want a high quality animated video at an affordable price, Animation Sharks can help you.
Proof of this is the fact that even the smallest businesses now have animated videos. With just having a computer and internet, as well as a microphone, it is possible to create your video. There are no longer excuses for not having your video animated.