The massive growth of social engagement in the modern world has become an integral part of the life of almost every citizen of this planet. Modern countries have long had a huge involvement among the population, every third person in any modern country has a social network and uses the services of these networks for more than two hours a day, actively browsing content with content marketing.
At the same time, social networks, music streaming, and video services are becoming popular even in underdeveloped economies and even in third-world countries. Today, you can see users from Africa, New Zealand, Asia, and other parts of the world who are also into social media and consuming content.
In this huge social marketing industry, it is important to attract the maximum number of subscribers and views of your content. If you are an author and want to better understand the secrets of promotion, this article will help you do just that.
How do the mechanisms of social platforms for promoting authors’ work?
It is difficult to imagine how the mechanisms of each service work separately because each of them offers different services and they work according to their customization, thought out in advance by the creators of these platforms. Music streaming services can work on selections, video hosting services apply relevant ranking, and social networks with posts, allow to deliver information through positioning and coverage by geotags and hashtags.
This all sounds quite complex, but the general mechanisms and principles of promotion can be analyzed and understood to better promote your content in such a large online marketing marketplace. The main types of mechanisms that social media pages use to promote authors’ content, here they are:
- Compilations and general playlists. The simplest way to get this hit in the playlist is from the creator of the platform or author playlist. Here we get momentary coverage, advertisement on the main page, and certainly an infinite number of listeners. Some services offer playlists and lists with new authors, but the coverage of such playlists is relatively small, relative to the top picks;
- Relevant and topical promotion. This mechanism is already more loyal to the status of authors and can use relevant works not only from famous authors but also choose something new from the created by unpopular authors. The essence of this mechanism is to search for content that is relevant today. In other words, if you make video content about cats, and today is World Cat Day, your videos will be more likely to be seen by new subscribers, which will increase your views and affect the next mechanism, which is based on virality;
- Virality and explosive popularity. This mechanism monitors authors and their content around the clock for explosive growth, or what is known as content virality. It works on the principle of explosive growth metrics, and once the content gains from zero to a thousand views, it automatically forces the promotion of that content to other users, which further increases reach. It is believed that this is the most effective promotion method and it is thanks to it that various celebrities can come to the social network platform and get millions of views at once, including and not only from their fans.
Thus we can summarize the principles of social media promotion mechanisms. Whatever metrics you use in your media planning, with the right approach there is a small probability of becoming popular. However, as practice shows, the chance of such explosive success without quality work on your marketing strategy is negligible. To maximize any social media outreach you can use additional services that help improve the mechanisms and show explosive growth in any of the metrics be it likes, views, or subscribers. One of the best services to help with such promotion is spotifystorm.com
Media planning points using the Spotifystorm service
To properly promote your content online, you need to use our tips as a basic plan and then work on the quality and duration of promotion. Here are the main points:
- Create a goal to reach views and subscribers;
- Prepare quality content, including product photos and descriptions;
- Think through the promotion time and number of posts about the product;
- Utilize spotifystorm.com to purchase the necessary metrics;
- Continue to keep users engaged by releasing relevant work;
Repeat package purchases if necessary and achieve content virality.