Here is a comparative analysis of the best E-Commerce platforms on the market to help you in your decision making.
WooCommerce is an extension that adds E-Commerce functionality to the WordPress content manager. This Open Source E-Commerce solution is the most widely used in the world with a market share of 27%.
If you are the owner of a business with a WordPress site, the WooCommerce plugin is free and will allow you to convert your showcase site into an online store.
WooCommerce is customizable according to your needs. It is easy to use and accessible even to beginners. WooCommerce offers the possibility of setting up a multilingual and therefore multi-currency store.
The WooCommerce interface is in French, both on the client side and on the administration side. You will thus be able to benefit from complete functionalities for the management of a real online store:- set up promotions, apply different tax rates, offer different languages and currencies, manage your stocks, select authorized countries, etc.
With the largest community on the web, the functionality is virtually limitless.
Supported by WordPress, this solution has absolutely all the tools, plug-ins and services that any web and marketing agency dreams of. Coupled with the right strategies, WooCommerce is quite simply the war machine for selling online.
Benefits of WooCommerce
- Very responsive community
- Impressive number of free and paid extensions
- Possibility to translate the site into different languages
- Compatible with most marketing tools
- Free and no transaction fees
- Library of 29 million add-ons
- Very wide choice of themes
- Lots of online resources
- All payment methods are accepted
- Best natural referencing (SEO) platform
- Highly customizable
- Full control over source code for limitless customization
- High level of user-friendliness
- Easy to learn and use platform
Disadvantages of WooCommerce
- Requires technical knowledge on how to upload the WordPress site, manage the domain name, web hosting and install the SSL certificate (https)
- Sometimes expensive WooCommerce plugins
- Good accommodation can be expensive
Shopify is an e-commerce platform that allows individuals and businesses to create their own online stores. This system is based on operation in SaaS mode . Founded in 2006, the Canadian company today has an international market share of 21%.
Shopify offers the ability to create a professional looking store. However, it is necessary to subscribe and pay monthly fees. In addition, a percentage is deducted from each sale you make on your E-Commerce site.
Personalization, however, remains limited to simple functionalities and the development of multilingual sites leaves Shopify far behind open source platforms.
Benefits of Shopify
- Large amount of extensions
- Offers a POS (point of sale) solution with card reader to link physical sales to virtual sales
- Fast and light charging time
- High level of security
- Platform hosted directly by Shopify to minimize technical issues
- Competent technical support
- More than 70 payment gateways
- Assistance available 24/7
Disadvantages of Shopify
- Limited customization
- Most interesting themes are paid
- Translation of the site possible, but not very efficient
- Bad SEO score
- Unable to customize payment process
- Applications can add up and get expensive
Magento Community is a content manager (CMS) that allows you to develop your e-commerce platform under an Open Source solution. This free software, acquired by Adobe in 2018, now holds 5% of the international market share.
Magento is a versatile and particularly robust platform, enough for large companies who want to set up an online store that will have considerable traffic and a very large selection of products.
The weak point of Magento is that it is a complex system to set up and use if you don’t have a very good foundation in web development. This solution is also much more expensive to develop, host and update than other solutions.
Benefits of Magento
- Possibility of having a multilingual site
- Feature-rich thanks to the breadth of third-party applications
- Possibility to configure a multilingual and multicurrency store
- Ability to manage very large product catalogs
- Extensible and highly customizable
Disadvantages of Magento
- Expensive themes
- Great skill needed for shop design
- Requires web development skills
- Virtually no assistance
- Requires a lot of space and memory to function well
Squarespace is a web content management software in SaaS mode. This system allows individuals and businesses to create and maintain websites, blogs and online stores.
To add eCommerce functionality to your Squarespace, you’ll need to upgrade to one of Squarespace’s eCommerce plans for a monthly (or annual) payment.
This solution is extremely easy to set up. It is ideal for very simple stores. Much like Shopify, the customization is very limited and it’s a bit tricky to optimize for search engines.
Benefits of Squarespace
- Allows the sale of digital products
- Very beautiful themes available
- Extremely easy to set up
- 24/7 assistance
- Ideal for simple stores
- Possibility to program promo codes
- Blog module
Disadvantages of Squarespace
- Very limited customization
- Limited multilingual site possibilities
- Few integrations available without going through Zapier
- No app store for more features
- No dropshipping
PrestaShop is an Open Source web application for creating an online store for the purpose of e-commerce. This French content manager, which was created in 2007, now has more than 250,000 online stores set up around the world.
Prestashop is very flexible and can be customized at will. However, the community deplores a certain lack of stability and updates to major versions are sometimes laborious.
Benefits of Prestashop
- Easy to use interface
- Multilingual (translated into 75 languages)
- Allows the sale of digital products
- Produced in French
- Possibility of having a blog section
- Lots of apps and integrations available
- Very flexible open source
Disadvantages of Prestashop
- Programming and development skills required
- Even though the platform is free, adding modules can get expensive
- Difficult to perform well in SEO
- Plug-ins and themes sometimes quite expensive
- Slower than other solutions
- Limited third-party marketing integrations
BigCommerce is an E-Commerce solution operating in SaaS mode. It is suitable for small businesses as well as larger ones. The considerable advantage comes from its range of pre-integrated applications, included in the basic subscription.
Adding many extensions is therefore not necessary. With its 3% international market share, it is flexible, scalable and now integrates with WordPress, for those who want to get the best of both worlds. Being a paid solution, stores with high sales volume should expect to pay more.
Benefits of BigCommerce
- Possibility of integrating a blog
- Allows you to sell digital products
- Easy to put in place
- Easy to use
Disadvantages of BigCommerce
- Few themes provided for free with the subscription
- Getting expensive for high volume stores
- Few marketing tools and integrations
His great article is research and written by the expert developers of Folio3 ecommerce development company USA