Digital marketing in 2020 is the primary driving force of many brands. Not only do they garner an audience from it, but it is also the spine of their success in the modern world. Using modern technology is nothing new to humankind, as, since its inception, it has utilized it for marketing products. From the steam engine era newspapers to hybrid vehicle era blogs, the principles have always been making the most of what you have.
However, what exactly is it that makes digital marketing successful? Instead of asking how you should be asking what you need as it is the necessity of any brand that is operational today. Since this is an important thing to understand, we have compiled some of the vital contributors in modern digital marketing and also why you need these tools.
The central force of digital marketing is content. Microsoft CEO, Bill Gates, wrote in an article almost 25 years ago that “content is king.” More than 24 years later, that rings truer now than it did back then. However, content marketing may have various branches as it uses multiple sources at a time to execute a viable content strategy. Nevertheless, the medium that sits atop the pyramid of content marketing is a blog.
Blogs started out as personal journals in the late ’90s, where many people, especially celebrities and famous personalities, wrote about their favourite moments. In a way, it was treated as an online memoir. However, the post-2010 era has made the most of blogs by using it for content marketing. Not only does it cater to audiences of all kinds, without it, but content marketing also would not be what it is today.
A website is the primary emissary of any business or brand in the online world. Digital technology everywhere has an option to access the web and without a website, you are like a company exec without a business card. Not only does that affect the legitimacy of a brand, it directly affects their image in their respective industry. However, the trend of business websites is nothing new, as people had been using them since their inception.
Nevertheless, modern technology has effected it, much like everything else. Because whether you Wiki Creators inc or a blog, without a website, they are rendered useless. In modern times, websites are treated as an online outlet for many businesses. That is what makes them one of the most vital tools available to businesses and marketers.
Social Media Networks
Whether you find brands on Facebook or Instagram, the reason you do is that they are using them to their proper capabilities. You see, the primary reasons social media networks became the main pastime for many people is because they provide all-in-one solutions. For instance, on Facebook, you can watch videos, join groups, look at images, find new people, play games et cetera.
The versatility of social media has what allured marketers towards it. In the past decade or so, as the social media networks were climbing the stairs of success, marketers were using them to every bit for the purpose of advertising.
Mobile Phone Apps
This is an important part especially if you are an eCommerce business. In modern times, where more people are using mobile phones than desktop computers, it is only fitting that to some businesses, mobile phone apps are their primary source of income. In this era, it is hard to imagine a business surviving the competitive wave of digital marketing without using its one of the most brilliant and vital contributors, the smartphone apps.