In recent years, outsourcing service companies have become popular and helpful for busy people. People hire maid service, laundry services, contractors for repairs and maintenance, and other household services they could outsource.
If your business offers these kinds of services, you are facing millions of competitors to stand out among other local businesses. Use these strategies to help you get ahead of the competition and make your business more visible. An effective digital marketing campaign is the key to your business success.
Optimize Online Presence
Today, online presence is a critical element in business who wants to reach more to their audience. Most of the population are millennials, and marketing strategies have evolved to catch up with their lifestyle. You can create a website and social media accounts to deliver high-quality content and insights to your target audience.
Several outsource companies that offer laundry services or household repairs and maintenance have used social media and created a website to stand out from the competition. Potential customers most likely do a research about your services and customer satisfaction before they will take action and hire you.
That’s why, it is best to optimize your web pages to increase visibility and adapt to different devices. Make the design simple but engaging.
Another advantage is the ease to communicate with the business. Make contact information accessible and visible on your website or social media platforms. According to a survey, 44% of the website visitors will leave if they cannot immediately find the business contact information .
Liox Laundry, a laundry and dry cleaning services business, has a clean, interactive, mobile-friendly and fast website and mobile app. Users can visit the business website to learn how the services work.
Advertise Outsource Services with Google Ads
If you were someone who is looking for an outsource service around your neighborhood, where would you start? Without a doubt, more people start searching on search engines, and Google is the most popular choice of all.
In statistics, Google has more than 3 billion online searches a day. With that amount of traffic, any business will gain more visibility online. It would be a wasted opportunity if you will not take advantage of it for your business. Your competitors are fighting for the first position in the Google search results page. That’s why it is challenging to get the position.
But, nothing is impossible, right? There are best practices you can apply to your business to compete in the organic search.
First, make use of the Google Ads. Create effective ads that will give you a chance to position on the first page. Highlight the best services you have and add numbers on your content. Encourage them to take action and keep it short.
What’s best with Google Ads is you can control the ads. You can direct the ad to your target audience. You can set the location for your ad to gain a better return on investment. Always optimize your Google Ads based on the location of your business and potential customers.
If your laundry service can only cater New York, then best target people who are residing in New York. Avoid clicks from users who are not in your locality and who cannot use your services. Show your ads to people who are in the same location.
Create Quality Content
Marketers often commit these two common mistakes in digital marketing. They reach out to customers with several content in frequent manner, yet the content has no to little substance. It is not a best practice to post several contents a day, you need to tone it down as it may annoy your customers or followers.
There are several formats you can choose for your contents. You can create videos, text posts, podcasts, anything that can help you engage with your customers. Share topics that are related and of interest with your potential customers.
Moreover, you can combine it with strong ads or promotions that will pique the interests of your target customers. Let’s say, you are running laundry services. You want to take advantage of the upcoming season, you can give out a discount offer to wash winter clothes with a 20% discount for dry cleaning services.
Make your customer’s experience filled with positive emotions and memories by giving offers, coupons, and similar beneficial opportunities.
Reach Out More
As promotions are necessary in running a business, if you want to reach more prospects and customers, you have to use the social media platforms well. One of the best practices in promoting and marketing your business online is through email newsletters. You are giving more information to your customers.
Is there a new discount offer? An upcoming event at your company which customers can get incentives? A monthly newsletter will help you reach out and maintain contact with your potential and regular customers. It helps greatly in generating interest and helping you stand out among your competitors.
Email marketing is a good strategy. If the content is relevant and high-quality, your audience or receiver will most likely share it to their friends and family. As a result, your business will get more exposure.
Most outsourcing services companies less likely use email marketing opportunities. If you haven’t used it, it is quite a try. You will achieve a strong customer base.
Offer Discount Promotions
Giving discounts and incentives in store and in your newsletters will keep your customers interested in your business and patronizing your services. Make use of the customer information you gathered from the email newsletter. You can attach your incentives on your monthly newsletter.
Final Thoughts
It is a challenge to run an outsource service company because of its market competition. There could be tens to hundreds of local laundry services or repair and maintenance services around your area, and you need to be on top of them. These digital marketing strategies are a great help to have the right customers, reach more prospects, and keep in touch with them.