UI or User Interface plays a key role in the digital world. Customers use digital applications on websites and on their mobile phones. The interface or the usage of these apps must be user friendly.
This ensures the customers can use it properly without facing any problem. The UI must also be attractive and must make the customer want to use such an application.
Poor UI can put off a customer and can make a customer leave a website and look for other websites. This underscores the importance of UI for businesses in today’s digital world.
UI design is important for businesses that create digital applications. The user interface for the website or application needs to be well-designed so that it is effective. In fact, this phase of creating an application needs to be given more importance.
Ensuring the best UI design can create a website or application that users would be happy and comfortable to use. This is beneficial for a business. Companies can work with UI design partners to get the best UI designed.
The following are some of the key benefits of UI design for business:
1) Good UI design helps to set expectations
When someone visits a website, they have certain expectations. What they see will help in setting the expectations. A poor UI design ensures that expectations are not clarified.
As a result, when the user starts using the website, they realize that their expectations are not going to be met. This can be a major problem. A user whose expectations are not met is disappointed.
He will not only leave the website but probably not come back again. A well-designed UI helps to set expectations to prevent this problem.
2) Helps improve easy navigation
For a user, navigation of the website is important. It must be easy for the user to navigate the website without facing any problems. The design should be done in such a way that it has recognizable elements.
Familiarity is important for UI design to succeed. The user should feel that the design is familiar, which makes it comfortable for use. Navigation should be a breeze and the user should be able to visit any page on the website easily without having to search around.
This will help retain the user on the website. Poor navigability can frustrate a user and may lead to the user leaving the website.
3) Helps you stand out
The digital space is highly competitive. There are thousands of websites that are similar to yours. Customers have plenty of options and this can be confusing for them. They will choose the website that stands out.
The website they visit should be simple, easy to use, and meet their expectations. This is precisely what good UI design can ensure. When you design your website or app well, it helps you attract customers.
You can stand out amid the competition and make a mark for yourself. This is a key factor that will help you succeed in the competitive business world.
4) Helps you save costs
If you invest in good quality UI design, you can cut down on your overall costs. Let’s assume you decide to save money and create a website or app using short-cut methods.
You end up with a working application but you may start facing problems later. Missing pages, problems with links, difficulty in navigation, unattractive design are common problems faced.
You would then need to correct the website, which will cost you more. Instead, investing in UI design will help you save such rework costs later.
5) Helps in customer acquisition and retention
If you want to acquire a customer online, then UI has a role to play in it. A customer would visit a website and start buying products or become a subscriber, only if it is designed well.
The customer needs to feel that the website meets his requirements. This can be possible only with good UI design. Once a customer is acquired, retention is also important.
There are many other websites in the digital space and a customer can be tempted to shift loyalties. The UI design must be so strong that the customer is comfortable and will not leave your business. Good UI ensures satisfaction as customer expectations are met.
6) Improves customer engagement
In today’s customer-driven world, it is important to constantly engage with the customer. The customer must be made to feel special. Allowing the customer to fend for himself can lead to frustration and the end result can be customer defection.
Customer engagement requires constant interaction with customers. This can be done through well-designed pages, use of help options, use of an online bot, and other such measures. A good UI design can help achieve this.
7) Cater to different segments
A good design would cater to different segments of customers. If your business gets customers from different segments, then your design needs to be in such a way that it caters to all their needs.
For instance, younger customers have different expectations than older ones. While designing, this aspect has to be taken care of. Your website design must cater to computers, laptops, and mobile devices. This ensures you are catering to all segments.
8) Ensures an intuitive interface
An intuitive interface makes things easy for your users and customers. When the web design is done well, the interface for users will be intuitive. This ensures that your website or application is completely user-friendly.
The user will not get lost or require help while using your website. This will help you keep your users satisfied and meet their expectations. This is a key benefit of good UI design.
The benefits listed explain why UI design is given so much importance. It is one of the key factors that can help a business succeed in the digital space.
Businesses need to focus on this key aspect while creating their website or digital application. This will help them improve their business and bring in more users and customers.
Vinit Mahendru, Client Relations Manager at Idea Theorem offers modern UX & UI services and focuses on improving the growth and increasing customer engagement based in Toronto, ON.